Business Communication Cultural Festivals

Question: Discuss about theBusiness Communicationfor Cultural Festivals. Answer: Introduction It is important to be aware of the cultural differences before entering or starting a completely new business in the market (Mitchell et al., 2012). As the cultural festival of New Zealand determines the buying decisions and preferences of the consumer, therefore, it will help an organisation to continue its business in New Zealand. Discussion According to Del Barrio et al. (2012), during the cultural festivals there are more possibilities of trading products rather than other times as the customers feel influenced during the cultural festivals for buying products. The emotion instinct of the inhabitants of New Zealand determines to buy products during the cultural festivals like Pasifika Folk festivals, Parihaka Peace festival music festivals and various religious festivals. From the recent researches, it has been clarified that during all of these mentioned festivals, the buying capacity of the inhabitants of New Zealand has been increased by 29%, which clearly denotes the success of the business policy and strategy of the existing companies (Kostopoulou et al., 2013). Most of the organisations in New Zealand have established effective strategies, such as providing seasonal and flash sales, discounts during the festive season in order to attract a large number of customers. As during the cultural festivals, there are tra ditions of wearing the traditional attires, therefore, the apparel industry of New Zealand is greatly influenced during the cultural festivals. Even the food industry is influenced during the cultural festivals and the famous festivals involve Maori and Kiwi cultural festivals. Tourism industry is benefitted in immense manner because of the cultural festivals (Csapo, 2012). Conclusion Even the management of the organisation follows the business the business etiquette during the cultural festivals, as it possesses an adequate capability to influence the entire business operation of the company. An organisation has to make adequate products according to the values, beliefs, knowledge and attitudes of the cultural festivals of New Zealand. Recommendations Although every organisation has understood the importance of cultural festivals and the shopping preferences of the customers during the cultural festivals of New Zealand, still the following recommendations will help the organisations to earn more sales revenue: The organisations should have gathered more knowledge regarding the tradition and culture of New Zealand for offering products that are more appropriate to the customers. The organisations should improve their communication process in order to collect feedback from the customers, which will help to produce effective products. References Csapo, J. (2012).The role and importance of cultural tourism in modern tourism industry. INTECH Open Access Publisher. Del Barrio, M. J., Devesa, M., Herrero, L. C. (2012). Evaluating intangible cultural heritage: The case of cultural festivals.City, Culture and Society,3(4), 235-244. Kostopoulou, S., Vagionis, N., Kourkouridis, D. (2013). Cultural festivals and regional economic development: Perceptions of key interest groups. InQuantitative methods in tourism economics(pp. 175-194). Physica-Verlag HD. Mitchell, R., Charters, S., Albrecht, J. N. (2012). Cultural systems and the wine tourism product.Annals of Tourism Research,39(1), 311-335.